Marketing Forum

The AMF Marketing Club – The importance of a strong brand

Date: Thursday 27 February 2020

Venue: Horizon Works, 14 Berrymoor Court, Northumberland Business Park, Cramlington, NE23 7RZ

Time: 12:00 – 14:00

Building a strong brand – and the impact on your business – will be in the spotlight at The Advanced Manufacturing Forum (AMF) Marketing Club event on February 27.

As the AMF’s strategic marketing partner, this event will be held at Horizon Works‘ offices at Northumberland Business Park in Cramlington, Northumberland.

The event will focus on the importance of a strong brand, which is critical in helping businesses to build awareness and customer loyalty.

It will feature guest speaker Craig Brown, Business Development Director at Universal Wolf, who will be giving AMF members an insight into managing and delivering a re-brand in the manufacturing industry.

Richard Holmes, Account Director at Horizon Works, will also be providing guidance on brand development and implementation.

If you’re thinking of re-branding or launching a new brand, this event provides a fantastic opportunity to learn how to put the right building blocks in place for successful implementation. And if you’re concerned that your current brand isn’t working for your business, the Marketing Club will help you to understand why – and how to improve it.

Part of Tharsus Group, Universal Wolf is an award-winning complex sheet metal fabricator. They work with brand-leading companies across a variety of sectors, from automated transport and energy storage to security and defence. They pride themselves on their ‘Passion for Better’. Their skilled engineers, fabricators and welders are experts in Design for Manufacture, and work in partnership with their customers to ensure products are made to the very highest quality, in the most efficient way.

Craig will first provide an overview of Universal Wolf and where the business was prior to a re-brand from Tharsus Engineering in late 2017, what the re-brand activity involved and the impact it has had on them in terms of external awareness and customer recognition. Craig will also cover the advantages of this re-brand from an internal communications perspective.

In addition, Richard will be exploring the elements of building a strong brand and will provide advice on what businesses need to put in place to ensure that their brand is being communicated effectively – and is resonating with their target markets.

The event will conclude with a Q&A session, giving you the chance to ask any questions you may have following Craig and Richard’s presentations, followed by a networking session – and the opportunity to make new connections!

The event will include a buffet lunch. If you have any specific dietary requirements or allergies, please let us know and we will do our best to accommodate.

To book your place, click here.

* The event is open to all manufacturers. There may be restrictions on non-member, non-manufacturing companies. Priority will be given to members.

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