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Marketing effectiveness – Do you really know what works for your business?

When it comes to deciding where to spend time and money on marketing it’s never been more important to get it right! So if you can’t answer these three questions below, this session is the right one for you.

1 – I know exactly which marketing activity in 2023 was the most successful in generating leads for my business

2 – I know how I benchmark against my competitors and I know what good looks like in our industry

3 – I have all the right tools in place to quickly track the impact of my marketing

In this session, we’ll explore how to set clear objectives and OKRs, how to benchmark, how to quickly access data, how to track leads and marketing success, and how to report with ease and impact.

Agenda:

12:00 – Buffet Lunch, Welcome & introductions

12:20 – Kirsty Ostell, O’ Agency – Measuring Your Marketing Effectiveness

13:40 – Review and general Q&A

14:00 – Close

The session will be interactive and we encourage questions and curiosity throughout, with a general Q&A at the end.