AMF Marketing Club – Internal Communications: Strengthening Your Brand from the Inside Out
Join Rachel Skeoch, a strategic marketing consultant, for a practical and insightful workshop tailored for marketing professionals. This session will focus on the importance of internal communications in shaping brand identity and ensuring employees become true brand ambassadors.
A company’s brand isn’t just what it says externally—it starts from within. This workshop will guide you through defining your organisation’s unique personality and tone of voice, ensuring your messaging is clear, consistent and compelling at every level. You’ll also learn how to build an internal communications strategy that keeps employees informed, engaged and aligned with company goals—whether that’s through shop floor updates, town halls or digital tools.
What You’ll Learn:
· Finding Your Company’s Unique Identity: Defining your brand personality and tone of voice.
· Developing an Internal Communications Strategy: Key steps for a winning strategy and the tools and tactics for consistent and impactful communication.
· Maximising Internal Channels for Brand Engagement: Understand how to use internal platforms to reinforce brand identity and values.
This session is ideal for marketing professionals looking to strengthen internal communications, align their company’s brand identity across all levels, and create a workplace culture that reflects and reinforces their external positioning.
About Truenorth
Truenorth is a strategic marketing consultancy for manufacturers and engineers. As industry specialists with years of in-house experience, we understand how shop floors operate, what lean processes involve, and how to help ambitious businesses grow. Director Rachel Skeoch has worked in-house, managing marketing and communication strategies for some of the region’s leading engineering and manufacturing brands and offers an embedded Retained Marketing Manager service to help businesses build and execute effective long-term marketing strategies.
