Industry
Insights

Member Collaboration

The Expanded Metal Company looks to new horizons with the support of marketing specialists

Hartlepool-based manufacturer The Expanded Metal Company has appointed B2B marketing specialist Horizonworks to act as its outsourced marketing team.

A pioneer in the production of expanded metal mesh, The Expanded Metal Company has a rich industrial heritage dating back to 1889 and was founded by John French Golding, the inventor and patentee of expanded metal.

Horizonworks which has offices in Newcastle upon Tyne and Middlesbrough provides marketing, strategy, PR, creative and digital support to clients regionally and nationally. The company is supporting The Expanded Metal Company in promoting its expanded metal mesh products and industrial capabilities in sectors including construction, filtration, engineering, security, transport, utilities, aerospace and architecture.

Horizonworks is working closely with The Expanded Metal Company to create and deliver the firm’s marketing strategy and plan which includes PR, digital marketing, social media and targeted campaigns.

Horizonworks has also created a new website for The Expanded Metal Company’s ExMesh range of security products and developed new marketing messaging and business development collateral for the organisation.

Operating from a 25,000+ sqm site in Hartlepool, UK, The Expanded Metal Company works closely with contractors and end users to create bespoke solutions for their projects, drawing on its wide-ranging design and manufacturing expertise, and high-class production capabilities. It stocks and supplies a wide range of high quality expanded metal mesh products and offers specialist capabilities in metal work, such as cutting, welding, drilling, punching, shearing and roll forming.

Philip Astley, Managing Director at The Expanded Metal Company said: “From the initial meetings with Horizonworks, their strategic and creative approach really impressed us. They have a flair for understanding business requirements along with a rounded marketing expertise that really shone through. The team at Horizonworks demonstrated a solid understanding of our business vision and growth plans. We’re really looking forward to working alongside the agency and we’re confident in the teams’ renowned B2B expertise.”

Samantha Davidson, managing director of Horizonworks, said: “The Expanded Metal Company has a reputation for being a leader and innovator in its field and we are delighted to working with Philip and the team. They have a clear vision to build on their fantastic global success and it’s great for Horizonworks to be part of their journey.”

Horizonworks’ clients include The North East Automotive Alliance, business communications and systems specialist Cellular Solutions, contract research and development organisation Arcinova, Durham-based surface repair and protection specialist Reprotec, Sunderland-based asbestos management consultancy Franks Portlock, training provider Seta, wealth management practice Broad Chare Partners, speciality chemicals company Devine Chemicals and leading commercial law firm Watson Burton.

For more information on Horizonworks, click here.

Related News

Keep up to date with the latest news in advanced manufacturing

December 3rd 2021

MD of Cell Pack Solutions talks business growth during pandemic and being a founding member of AMF.

Eddie Czestochowski, managing director of South Tyneside based, Cell Pack Solutions, talks business growth during the pandemic

Read More

December 1st 2021

Caterpillar looks to AMF to help address sector issues

Helen Hopper, Head of Human Resources at Caterpillar, discusses why the company has become a member of

Read More

November 18th 2021

Business Unit Manager for Marshalls Landscape Protection on why he got involved with AMF

Brian Tait, business unit manager for Marshalls Landscape Protection, discusses his role on the board of the

Read More

Back to News

HOW WE CAN HELP

Connecting manufacturers and providing support to drive collaboration.

The AMF provides an extensive range of benefits, insightful events, and exclusive opportunities to support our members in growing and developing their businesses.

Join us

UPCOMING EVENTS

Our events provide expert insights, practical tips and advice on specialised areas

From our Monthly Meetings to our Focused Forums, each of our events sees guest speakers share their real-life experiences and first-hand knowledge of the things that effect your business. With networking and Q&As, our events allow you to connect with and learn from leading industry experts.

Find out more

15/12/2021

12:00 pm

Monthly Meeting

Port of Tyne – Offshore Opportunities – Logistics – Site Tour

19/01/2022

12:00 pm

Monthly Meeting

Monthly Meeting – Site Tour

16/02/2022

12:00 pm

Monthly Meeting

Monthly Meeting – TBC