Marketing Forum

How to Transform your Marketing for the Fourth Industrial Revolution (4IR)

Date: Wednesday 6 November 2019

Venue: Horizon Works, 14 Berrymoor Court, Northumberland Business Park, Cramlington NE23 7RZ

Time: 12:00 – 14:00

AMF marketing partner, Horizon Works will be hosting the next Marketing Club on Wednesday 6 November 2019.

We are on the brink of the Fourth Industrial Revolution (4IR), which will overhaul manufacturing over the years to come with a heady mix of big data, virtual worlds and emerging technology.

To grow your business, you’ll need to adapt to succeed in this emerging global economy. Not only your core technical capabilities, but you will also need to modernise how you market your business and position yourselves to reach and influence 4IR customers.

Attendees will be given the opportunity to hear from guest speakers from the Digital Catapult (North East & Tees Valley), The Expanded Metal Company and Unipres. They will discuss what new approaches they have adopted to transform their marketing strategies for the 4IR. During the session you will hear from:

Digital Catapult – North East & Tees Valley

Sophie Craggs, Programme Engagement Manager

Digital Catapult is the UK’s leading advanced digital technology innovation centre. It drives the early adoption of digital technologies to make UK businesses more competitive and productive to grow the country’s economy. Naomi will introduce new connected, intelligent and immersive technologies that are now being used by industry.

The Expanded Metal Company

Philip Astley, Managing Director

The Expanded Metal Company who operate from their 25,000 sqm+ facility in Hartlepool is a leader in the development and manufacture of expanded metal mesh products. Philip will share how they have used virtual and augmented reality to develop a digital configuration tool to overcome the limitations of existing methods to accurately visualise their products.


Maureen Askew, Senior Controller

Unipres is a manufacturer of press formed automotive components with the Sunderland plant the focal point for its global operations in Europe. Maureen will discuss how Unipres has adopted new technologies to create novel approaches to engaging with customers (such as Nissan and Honda), as well as the wider community.

Horizon Works

Richard Holmes, Account Director

As a leading B2B marketing agency for the manufacturing sector, Richard will provide advice on how you can adapt your marketing approaches using new and emerging technologies to meet the needs of the 4IR.

The agenda will be as follows:

12:00 – 12:30pm – Lunch and networking
12:30 – 12:35pm – Introduction from the AMF
12:35 – 12:50pm – Sophie Craggs, Digital Catapult North East & Tees Valley
12:50 – 1:10pm – Philip Astley, The Expanded Metal Company
1:10 – 1:35pm – Maureen Askew & Rob Dodds, Unipres
1:35 – 1:50pm – Richard Holmes, Horizon Works
1:50 – 2:00pm – Questions
2.00 – 2.30pm – Further networking (optional)

The Marketing Club will take place from 12:00 to 14:00 at Horizon Works’ newly refurbished head office and event space in Cramlington Northumberland.

To book your place click here.

Spaces are limited and AMF Members will be given priority. Criteria applies to non-members.

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