Advanced Manufacturing Forum
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Successful launch of marketing masterclass for manufacturing firms


North East manufacturers were given support to boost their marketing regionally, nationally and internationally at a new initiative, launched this month.

The AMF Marketing Club, was launched by the Advanced Manufacturing Forum (AMF), and its marketing partner, Newcastle-based business to business marketing company Horizonworks, on October 6 2016.

The AMF Marketing Club aims to create an environment where marketing expertise within the manufacturing sector is shared and utilised to encourage industry growth.

The inaugural event, ‘Navigating through the marketing maze’ featured industry experts who provided essential tips for choosing the best marketing approach, generating a marketing budget and the importance of marketing within the manufacturing sector.

Speaking at the first in a series of events was Samantha Davidson, managing director at strategic marketing company Horizonworks, who offered practical advice on getting started with marketing, strategy and implementation, and Julie Skevington, director at Sincero, a business funding and growth solutions provider, who discussed the potential funding options available to companies.

Colin Simpson, business development director at pump distributor and manufacturer Tomlinson Hall and Gill Main, business development manager at marine and engineering company Tyne and Wear Marine, shared their first-hand experience of marketing at national and international levels and highlighted the importance of effective marketing to the manufacturing sector.

Established by the private sector to offer a single voice on behalf of the manufacturing community, the AMF is now the largest manufacturing forum in the North East, engaging with members and the wider business community to exchange ideas and knowledge to create business growth and success opportunities within the manufacturing industry.

Initially launched in 2006 as the South Tyneside Manufacturing Forum, the Advanced Manufacturing Forum was shaped following a rebrand in 2014 to reflect the forum’s growing influence in the North East.

The launch of the AMF Marketing Club follows the success of its quarterly Finance Forum which is held in conjunction with chartered accountants Tait Walker, and its HR Forum held in joint venture with law firm Ward Hadaway.

Jack Hanwell, AMF manufacturing sector development manager, said: “I am delighted that the event was fully booked and that our members were able to tap into the knowledge and experiences of their colleagues throughout the manufacturing sector.

“We aim to create a hub for best practice and knowledge sharing for manufacturing firms in the North East and are confident that partnering with Horizonworks on the AMF Marketing Club will support us in doing this.”

Horizonworks, a full-service marketing agency focussing on strategy-led, results driven methods, was founded by Samantha Davidson in 2010. It specialises in business to business strategic marketing for sectors such as manufacturing and engineering, healthcare and life sciences, technology and innovation, professional services and the public sector.

Samantha Davidson, managing director at Horizonworks, said of the AMF Marketing Club: “I am thrilled with the success of the first AMF Marketing Club; the expertise shared by members of the manufacturing industry was invaluable.

“Developing a clear and focused marketing strategy is critical to positioning a company effectively in the market. We will ensure that the AMF Marketing Club continues to demonstrate this and provide insightful tips on how to use marketing as a framework for growth.”

Each of the quarterly events will feature hosts Horizonworks and the AMF as well as a range of guest speakers and relevant topics such as: digital media, branding and marketing for export.

The next AMF Marketing Club with be held January 2017, and is free to attend for all manufacturing firms within the North East.


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