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North East experts collaborate on a marketing masterclass for manufacturers

24/01/2017

Manufacturers in the North East are invited to harness the knowledge and advice of marketing experts at the AMF Marketing Club.  

The Advanced Manufacturing Forum (AMF), and its strategic marketing partner Newcastle-based Horizonworks, will host the AMF Marketing Club on Thursday 26 January 2017, following the successful launch of the Club in October 2016.

The event will utilise the marketing expertise of guest speakers who will discuss marketing strategies, methodology and objectives, to demonstrate real examples and benefits of effective marketing plans.

Leading the event is Samantha Davidson, managing director at Horizonworks, who will offer tips and guidance on what to consider when planning marketing activity for the year ahead, this will explore areas such as resource, essential activities, setting objectives, measuring and evaluating success and effectiveness.

Guest speakers also include: Jamie Hardesty, editor at online publisher Bdaily, who will provide members with an insight into how to best engage with journalists; Jill Brown, group marketing executive at sub-contract engineering service provider Impress Group, who will present an overview of in-house marketing and how Impress Group has utilised marketing to overcome the downturn in the oil and gas industry; and Ben Cottam, managing director at industrial brush design and manufacturer Cottam Brush who will discuss planning a marketing strategy from an SME perspective.

The AMF Marketing Club is a quarterly event which provides members with insight into best practice within the marketing sector, the aim of which is to continuously grow the capabilities and success of the North East’s manufacturing firms.

Established by the private sector to offer a single voice on behalf of the manufacturing community, the AMF is now the largest manufacturing forum in the North East, engaging with members and the wider business community to exchange ideas and knowledge to create business growth and success opportunities within the manufacturing industry.

Horizonworks, a full-service marketing agency focussing on strategy-led, results driven methods, was founded by Samantha Davidson in 2010. It specialises in business to business strategic marketing with a wide range of organisations including established businesses, memberships and networks, and start-ups and entrepreneurs and specialises in manufacturing and engineering, healthcare and life sciences, technology and innovation, professional services and the public sector.

Samantha Davidson, managing director at Horizonworks, said: “We are thrilled with the high calibre guest speakers joining us at this event, they will be able to provide invaluable insight into marketing from a manufacturing perspective as well as real benefits of effective marketing planning.

“The aim of this Marketing Club is to provide AMF members with practical tools, tips and advice that they can use to plan their marketing activities for the year ahead. We will explore how to maximise the impact of marketing activities to stand out amongst competitors and positively impact company growth and development.”

Jack Hanwell, AMF manufacturing sector development manager, said: “Following the huge success of our first Marketing Club, which was fully booked, we have received great demands for another. Therefore, we are delighted to be hosting our second Marketing Club with Horizonworks.

“The AMF aims to share knowledge and best practice across the manufacturing industry and the Marketing Club successfully helps us to do this, providing our members with expert knowledge that they can take away and utilise within their businesses.”

The event, which is free to attend, will be held at The Quadrus Centre, Boldon Colliery 12-2pm Thursday 26 January 2017, and is open to all manufacturing companies in the North East.

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